Bayer Polska asked us for a film to open Poland’s largest ophthalmology conference, where Bayer was the key sponsor and organiser. The brief was an inspiring piece about eye health and Bayer’s role in protecting it, built around the line “W trosce o wzrok” (Caring for Sight).

We wrote the script and built the film from carefully selected footage, structured as a journey: extreme close-ups of eyes, the neural network behind vision, the people sight matters for, and finally the ophthalmologists and researchers Bayer works with. The voiceover makes the case for that partnership: close cooperation with eye specialists, support for medical staff and research, and continued work on modern ophthalmology.