The brief. Orion Poland asked us to build awareness of Valinger Forte, its erectile dysfunction treatment, on social media. It’s a category most brands avoid talking about, aimed at men who rarely talk about it either.

The approach. Instead of one big launch film, we made eight vertical spots, each built around a single relatable moment: a man overthinking things in a Roman general’s armour, a mechanic who’d never hesitate to ask for help with his car, a night out that ends better than expected, a morning when being late is worth it. Every spot lands on a short line and the same packshot, so the campaign builds recognition across very different stories. Releasing them one at a time also turned the campaign into a test: every new spot told us more about who was watching and what they responded to.

The production. All live action is fully AI-generated and edited in Premiere Pro, with the 3D packshot built in After Effects and Unreal Engine. Because the spots were made months apart as the models improved, the series also shows how far AI video moved in under a year.

The results. The campaign passed 3 million views across the eight spots. It raised awareness of Valinger Forte, gave Orion’s sales reps a strong talking point when raising interest with pharmacies, and gathered valuable data on the audience: the response narrowed the core target to men 55+ and showed they respond best to aspirational creative.

The film above is Morning, the latest spot in the series. Watch all eight on Vimeo.