In cooperation with Lemonlight, we produced a product film for WuXi Biologics introducing Gram Express, its gram-level monoclonal antibody production platform.

The audience is discovery scientists, who buy on numbers rather than adjectives. So we built the film around the platform’s own assay data: titer distribution plots, SEC-HPLC purity traces and intact-MS spectra, rebuilt as motion graphics and paced to the voice-over.

That data sits against AI-generated lab environments and protein imagery, combined with 2D motion design in After Effects. The result carries a technical argument in under a minute and a half and still works as a brand film.